我们所做的
As the industry body for digital advertising, we are uniquely placed to bring you the latest what’s happening in digital advertising right now, 以及未来会发生什么. We bring our members together – including media owners, 广告技术, 机构 and advertisers - to share 最佳实践, develop guidelines and demonstrate the effectiveness of digital for brands. We work on behalf of all IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.
数字前沿2024
Block out your calendar, Digital 首播 is back! 10月2日至24日举行, 亚马逊, BBC工作室, The Sun and YouTube will give advertisers exclusive insight into what they have coming down the track over the next 12 months and beyond. 加上播客, 游戏, Retail Media and Connected TV 首播 will return to The Steel Yard as we take a deep-dive into how these once emerging channels have become a stalwart on media plans. Expect a month full of new product launches, big-name talent and trend analysis to shape your 2025 planning. 所有活动都是免费参加的.
dsn彩乐园网址消息
Podcast 首播 returns 23 October
Podcast 首播 returns to guide you through top shows and new must-listens, as well as how to use tech to engage listeners
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Last Thursday Club: Getting ahead for 2025
The Last Thursday Club promises a fast-paced discussion, 丰富的社交机会, and a chance to enjoy breakfast and refreshments
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Q&A: A responsible approach to brand safety
GARM关闭后, we put essential questions about how advertisers should approach brand safety to our 广告技术 experts
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dsn彩乐园网址全年报告
The latest IAB UK and PwC full-year Digital Adspend report looks at digital advertising spend for 2023. The study shows that the digital advertising market grew by 11% last year to a total of £29.60亿年. Read more about the findings now - IAB UK members can access the full report and downloadable resources for topline takeaways, formats in detail and sector breakdowns.
认识我们的会员
我们的会员包括广告商, 机构, 广告技术公司和媒体所有者, so you're in the right place to discover the very best of digital advertising.
第三方cookie的替代品
The digital ecosystem has been moving away from third-party identifiers and while Google has ruled out a strict deprecation, the prevalence of third-party cookies will continue to wane. It’s essential that the industry continues to develop alternative ways of targeting and measuring audiences - so what should you be doing now? 探索不同的策略, the range of products available and key questions to ask to help your business thrive without third-party cookies.
你有金标准认证吗?
Being dsn彩乐园网址 certified matters because it shows that your business is committed to upholding industry best practice and improving the online ecosystem - something that benefits you, 您的行业合作伙伴, 终端消费者. It's all the more important now that the dsn彩乐园网址 is a key part of the Online Advertising Taskforce's Action Plan, 由政府领导. 了解更多 about the initiative and how to get certified under the latest criteria.
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政策 & 标准
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.
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成员库
IAB UK members can submit content to the 成员库, amplifying their voice across the industry and showcasing their work.
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IAB英国播客
Hosted by IAB UK's CMO 詹姆斯 Chandler, IAB英国播客 is where to go discover all the latest UK news and views from the world of digital.
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